Activation limit?

[One Sock]

I have not yet purchased Aftershot, but while looking around on the web site I came across this:

"To re-activate a download version:
If you have reached your activation limit and want to install the software on a new computer, you will need to buy priority support."

Can anyone clarify what exactly this means? How many times can I install the software (say, after a clean reinstall of the OS) before reaching the "activation limit?" Can I get around this by burning the install file to CD immediately after I download it, and installing from the CD? Does the software require phone-home activation over the internet?

[afx]

AfterShot has no activation, you just enter your license info and run it.
That seems to be some artifact on the web site.

cheers
afx