Take this somewhat boring publicity photo, for example:

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1. Make an elliptical selection, re-position it as necessary, and feather it by 20px.
2. Create a mask from that selection:

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3. Apply Effects...Texture Effects...Polished Stone to the mask with these settings:

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4. Apply Effects...Distortion Effects...Ripple to the mask with these settings:

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The final image:

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The combination of the polished stone and ripple effects works nicely here, since the final effect is similar to the loose strands of her hair style.
I used the KPT Collection's KPT Noize effect to create a nebulous background and added a yellow-to-blue gradient layer above it (set to "Multiply" mode); and a bevel layer style to the text, reducing the kerning after the capital J's to -50. I also applied the Smart Photo Fix to the original photo, reducing the brightness slightly.
The layers look like this:

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Have fun!



